Brand restyling and brand guidelines
Restyling of the brand Kimaldi, manufacturer and distributor of hardware for biometric identification. Based on the developed briefing we have achieved the best solution to evolve the corporate image created in 1998, providing a more contemporary and solid style. The branding is constituted by a graphic element that is added to the typographic one. In the restiling of logo we can highlight; the typographic change (made specifically for Kimaldi) and the evolution of the graphic concept that now represents controlled access to a closed space. These two elements constitute a solid and conceptual image. This graphic element can work by itself to be applied as the brand. With the project, a basic manual of style application was also delivered to the client.