Strategy and creativity for retail of sports equipment
Development of communication concepts to position and increase visibility, for the Merrell sports shoe brand and its products. Highlighting benefits and technical attributes in linear exhibitors, signage of linear headers and point-of-sale posters specialized in sports and sport departments of large commercial areas. Creativity and style development for the realization of graphics, messages and image processing. Technical management to adapt to structures and spaces of shopping centers such as “El corte Inglés”, coordination, production and installation management.