Corporate image restyling
Restyling of the brand of the Eco-Efficient company. From briefing and analysis of the sector, the “original branding” has been evolved towards a more contemporary and dynamic style solution that focuses on the offer and positions the brand correctly.
The branding is made up of a graphic element that is added to the typographic one (which is accompanied by a slogan), this comes from a typographic evolution through the redesign of its characters. The graphic element has also evolved into a shape with more character. Which reminds to any of the client’s offers (gas: flame / water: drop / weather: air breeze). This graphic element can work individually to be applied as a brand. The corporate blue color has declined in 2 new tones of colors, more pleasant and better tuned with the new positioning.
The new branding has been applied to stationery items, and for commercial use, office signage, vehicles, the website, merchandising, and a basic guidelines manual has been developed, with the basic rules of branding application.