Branding restyling for Elecon, a company that manufactures conductive cables for industrial applications. Evolution of typographic branding through the redesign of its characters in more actual design forms and more appropriate to the company’s offer. Two of its letters stand out from the client’s naming, which become the “on” concept, in order to emphasize the brand’s objective: the conduction of electrical energy to activate machinery. And ultimately “turn ON” industrial activities.
This graphic element reports character, originality and helps transmit the concept of energy. To the redesign of the branding we can also add the chromatic update, for more vibrant and energetic colors and the “cable solution” slogan has been added to position and publicize the brand’s service: to offer the cable solution that is required.