Packaging design for retail
In order to show and maximize Schneider Electric’s new product offer for sale in retail and in online commerce, the creation of an innovative transparent pack was designed to show the product in detail. At a communicational and informative level, the pack includes a printed band that covers the back, upper face and a small tab on the front with a promotional message.
This band is made up of an aspirational image part and a technical detail part with single-line installation diagrams. To improve their marketing in print communications for retail, online sales portals and other digital broadcast channels, 3D simulations of the different product packs were created.