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Sortefront displays for Merrell
Showcase design for the Merrell brand for Wala and Intersport stores. The project includes from the part of analysis of needs of the client, creative and graphic concept development, adaptations, logistics for production and installations in different cities of Spain.
This Display design focused on highlighting the main technical advantages of a specific model of sports footwear, but also to make a difference with respect to the design of the other brands (Salomon, Adidas, …) that also display their products in the same spaces of these sales points. We have worked on a multilevel concept, in which the product is maximized by “framing” it and amplifying it.
The graphic enhances the work environment of the product, emphasizing surfaces and locations through textures and very attractive images. Its execution / production has been carried out by means of a canvas for the back part of the design. A totem for presenting the product, an extended reproduction of the footwear that remains floating in third level. And also directly on the storefront with vinyls, with at night create a “backlight” to enhance visual effects.