TwoKeys, branding and naming
Creation of branding from its initial phase, the creation of a naming that is able to be registered. The design of this Branding focuses on the company’s business objective, real estate investment. The concept of “the other property” has been developed with a second key icon, resulting in TwoKeys. A company name which is simple, understandable, easy to remember and sounds great. The branding Fulfills all the requirements in order to be able to be a great brand, and being able to be registered in the different classes in which it must operate. The chromatic range is mainly focused on 2 colors. The blue that represents security and solidity of the company, it is contrasted with aspirational values with the warmth of a golden color. The third color is a “broken” black (85%) that reports sobriety to the set. As a result you can see the professionalism and confidence that the brand transmits.