Advertising is the tool that facilitates and creates communication. Everyday we see a lot of ítems and objects in which a designer has intervened. The designer’s task is to add efficency, order, understanding and in many cases, brilliance and beauty to the messages and objects around us.
The work of a graphic designer is to convey ideas / messages through the use of different elements, such as texts, images, infographics … These elements are developed with a graphic style or trend according to the need to be covered in the communication.
Trends are the taste preferences shared by different groups of people, who agree to represent a design marked by a style which influences the rest. Graphic trends like any other trend are deciduous in time so you can not abuse of them.
In the graphic design and web design studio Mediactiu, we understand design as a creative process that begins with an idea and ends with a product or visual material. These products or visual material are intended for production, web programming, multimedia programming or implementation.
Advertising design is also innovation; a new object is imagined, conceived and given shape. Therefore, design is the essence of innovation and every message consistent with your target audience and delivered to the proper channels will bring a greater return on investment.
Besides grapic design for advertisin, our graphic desing and web design studio mediactiu is specialized in editorial design (focusing on the realization of books, magazines and catalogue design, annual reports, etc). We also offer other services such as corporate identity design (naming, logo design, creation of manuals), web design, packaging design, typography design, signage design, design of actions and elements for point of sale, multimedia design, online marketing (SEO), online campaigns and social media campaigns.