The figure of the community manager is becoming a reality that must take into account in all companies with a presence in social networks, either incorporating on staff or outsourcing their services.
Proper channel management is essential to offer a serious and updated image of the company and its products.It is also essential to know in depth all different means and channels of communication and social media, their advantages, limitations and tools in order to profit of its performance and capture the target audience that our offer is addressed to.
Within a company, the Community Manager (also known as Social Media Manager) is the person responsible for managing, building, creating content and moderating communities in which a brand is participating online. A Community Manager must be familiar with the company and its objectives to properly manage their presence in digital media, which provide a first hand approach to their customers and target audience. Likewise, a community manager should know the possibilities and limitations of social online tools such as facebook, twitter, linkedin, blogs, google, etc.
The graphic design and web design studio Mediactiu, offers since late 2010 a complete, global and tailored service for those companies that require the services of a community manager. At Mediactiu we also develop websites, mobile solutions and applications for Smartphones and tablets,multimedia design, creation and design of online marketing (SEO, online campaigns, social media campaigns… ) , marketing actions, marketing and communications consultancy, strategic analysis and competition, communication strategies, marketing and communication plans, advertising design, branding creation (creation of naming, logo design, style guide creation, logo restyling… ) editorial design (book design and layout, magazine design, catalogue design, design of annual reports, brochures… ), packaging design, retail, always adapting ourselves to the needs of each Project. We have worked for pharmaceutical companies, laboratories and health industry, industrial sector, energy sector, food and beverage industry, confectionary industry, hotel and catering industry, tourism, industry institutions, advertising gifts…