Online marketing can be defined as the study and use of techniques in Internet to advertise and sell products and services through digital channels.
Like traditional marketing, online marketing also relies on analysis, strategy, trading systems, planned activities to promote and distribute products and services to meet needs of potential consumers. It is very common that both online and offline marketing solutions coexist in order to gain more notoriety in communication actions.
Some of the specific tools for online markeing are on-line search engines such as: Pay-per-click ads, which can be used in several modes like Adwords, banners, “remarketing”, emailings, SEO, social media managment, blogs, youtube, etc… always with the aim of reaching the target audience, avoiding intrusive advertising, promoting interaction, engagement and customer fidelization.
The graphic design and web design studio Mediactiu provides global and tailored services for each Project. Covering everything from the consulting, analysis and and creation of a marketing online stragegy. (SEO, online campaigns, social media campaigns). We develop a creative proposal, graphic design, layouts and programming, always adjusting projects to their specific needs.
Besides the design and creation of online marketing campaigns, we also develop websites, mobile solutions and applications for Smartphones and tablets,multimedia design, creation and design of online marketing (SEO, online campaigns, social media campaigns… ) , marketing actions, marketing and communications consultancy, strategic analysis and competition, communication strategies, marketing and communication plans, advertising design, branding creation (creation of naming, logo design, style guide creation, logo restyling… ) editorial design (book design and layout, magazine design, catalogue design, design of annual reports, brochures… ), packaging design, retail, always adapting ourselves to the needs of each Project. We have worked for pharmaceutical companies, laboratories and health industry, industrial sector, energy sector, food and beverage industry, confectionary industry, hotel and catering industry, tourism, industry institutions, advertising gifts…